The Romanian agency Kooperativa 2.0 officially enters the Moldovan market, taking over part of the shares of the local company Just Digital. The partnership also brings a rebranding process, transforming Just Digital, founded in 2016, into Kooperativa 2.0 Moldova.
Cristian China-Birta and Vlad Dulea founded Kooperativa 2.0 in 2012, and it has since become a major player in Romanian marketing, employing nearly 40 people and offering a full range of promotional services. Two weeks after his appointment as CEO, Robert-Nicolae Feraru announced the new strategic direction.
“Things happened much faster than we expected when we met Mircea Țîra and his team at Just Digital, which today is transforming into Kooperativa 2.0 Moldova. Through this partnership, our integration in the Moldovan industry has become easier, and we are convinced that this Romanian-Moldovan mix will strengthen the creative ties between the two countries”, says Robert-Nicolae Feraru, CEO & Managing Partner Kooperativa 2.0.
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Founded eight years ago, Just Digital quickly positioned itself as an innovative agency in the marketing and communications industry by pioneering the integration of sustainability and advanced digital components into MarCom strategies in the Republic of Moldova.
“The new business direction that comes with the Kooperativa 2.0 footprint was born out of the desire to evolve internationally and bring added value to the local marketing and communication market. For us, this partnership represents the opportunity to benefit from a strong image and the expertise accumulated by this brand in the Romanian market. Kooperativa 2.0 brings consolidated know-how in digitization, strategic communication, and cross-marketing, being a source of inspiration for our local market”, says Mircea Țîra, founder of Just Digital and CEO of Kooperativa 2.0 Moldova.
The new entity’s goals are to reach a 20% share of the local media market by 2030, create a regional impact, and expand the portfolio of international clients.
Kooperativa 2.0 is a member of Romania’s leading advertising and communication associations: IAB, IAA, ARRP, and AMCOR. This membership guarantees that the agency upholds the best advertising, PR & online marketing practices.