On August 29, the official electoral campaign for Moldova’s upcoming elections began, marking the start of a heated political season. While social media has overtaken traditional outlets as the main source of information for most citizens, television continues to hold the highest level of trust among the population, according to recent studies.
The Independent Journalism Center (IJC) highlighted these trends in its July 2025 report “The Media Market in the Republic of Moldova: Realities and Trends.” The report notes that the challenge lies not in the dominance of Russian-language programming, but in the nature and quality of content distributed by several television channels that shape public perception during election cycles.
Analysts say this duality—rising influence of digital platforms and continued trust in television—creates a complex information environment for voters. The way Moldovans consume and trust media is expected to play a decisive role in shaping the tone and outcome of the campaign.
FOR THE MOST IMPORTANT NEWS, FOLLOW US ON TWITTER!