“Creative Moldova” program 2024-2027 approved by the Government. Prodan: Let’s harness this potential

The National Program for the Development of Creative Industries “Creative Moldova” 2024-2027 was approved by the Moldovan Government on Wednesday. The document contains complex, medium-term policies, and the authorities believe this will boost the sector, increase its presence in the economy, and make it more competitive.

According to the briefing note presented by Culture Minister Sergiu Prodan, the creative industries sector in Moldova is represented by more than 2,200 companies with around 9,000 employees and 2,500 self-employed professionals.

“Moldova is creative! And we, together with the Government, want to harness this creative potential of our people. Let’s create a favorable environment for developing a competitive and sustainable sector”, said Sergiu Prodan.

This sector needs a unique framework for activity and development, linking it to the other sectors of the economy and making Moldova a major creative center in Eastern Europe. “And, very importantly – at the heart of the creative industries is talent and human capital, and we want to keep all this talent at home,” Sergiu Prodan stressed.

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The “Creative Moldova” program targets seven sub-sectors of the creative industries and the professionals working in them. These are visual arts (fine arts, photography, design, fashion), performing arts (theatre, dance, music), publishing (books and press), audiovisual (radio, television, cinema, video), advertising, create (new media art, games) and architecture.

The overall objectives of the Programme are to strengthen the creative sector through good governance systems, a common regulatory and policy framework, and a strengthened position to ensure economic growth; to create a dynamic and sustainable ecosystem for creative activities, based on the interconnection of creative industries, the use of technologies and increased export of high-quality creative goods and services; to increase the role of creative industries in the economic and social resilience of the country.

According to the Ministry of Culture, the regulatory framework would intervene in education and creative skills, creative infrastructure and investment in creativity, knowledge sharing, research and development, digital transformation, promotion and market formation, and creative ecosystem. Thus, authorities want to create new professions, develop laws to encourage and support job creation and launch programs to support artists.

“The creative industries are a driving force for the societies and economies of many European countries and are a priority across the EU. They are also part of our European integration path, by bringing us closer to the policies and objectives of the Creative Europe Program 2021-2027 and by synchronizing actions at the national level with those at the European level over time”, according to the Minister of Culture.

The estimated budget of the National Program “Creative Moldova” for four years is about 100 million lei, including 31 million lei from the state budget. The full project can be accessed HERE.

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