On May 21, 2025, Government Spokesman Daniel Voda announced the launch of “Moldova Can,” a national information campaign that puts citizens at the heart of government communication. The campaign promotes unity, trust, and the clear delivery of public interest information.
This initiative follows the ruling PAS party’s announcement of its campaign, “Together We Take Care of Moldova’s Future!” Unlike the party’s campaign, “Moldova Can” is apolitical, participatory, and led by the government.
“The government cares about unity. Government communication is about people. In an era of digital noise, we choose to deliver messages that matter—clear, useful, and direct to everyone,” said Daniel Voda.
Campaign Goals
With the slogan “We talk about the people, for the people,” the campaign aims to:
- Bring public decisions closer to citizens
- Explain reforms in practical, everyday terms
- Encourage public participation and dialogue
- Reinforce Moldova’s path toward European integration
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Nationwide Activities
The campaign will host public events in Moldova, including community centers and open-air venues, targeting people of all ages and backgrounds. These events will focus on simple, honest discussions about how the state functions and reforms impact daily life.
“Listen, ask, participate! Moldova Can is about all of us. It’s how we build the future together—with care, actions, and every citizen’s voice,” Vodă added.
Budget and Transparency
The government has allocated 5 million lei for the campaign and committed to full transparency. Authorities will publicly report every leu spent, in line with legal standards, to reinforce public trust and institutional accountability.
“We say it with respect and pride: Moldova can, through its people and through strong partnerships,” Vodă concluded.
Political Context and Civil Society Reactions
The campaign’s launch comes alongside the PAS party’s communication efforts. Civil society representatives have stressed the importance of separating government messaging from political promotion.
Nicolae Panfil, Program Director at Promo-Lex, told Newsmaker.md that the PAS campaign qualifies as a political activity. However, he noted that a “Vote PAS” banner, seen during the event, could raise questions, even if it appeared to be leftover material from past campaigns. He urged the party to avoid any potential misuse of imagery or public perception.
Panfil also welcomed the government’s decision to hold public consultations after office hours, with ministers and state secretaries attending outside their official schedules. He emphasized that this approach avoids the misuse of administrative resources.
“We hope this responsible approach continues and sets a standard for clearly separating political and administrative communication,” Panfil said.