The Ministry of Agriculture and Food Industry (MAFI) has launched a national campaign to promote the consumption of locally produced goods during the winter holidays and throughout the year. The campaign, titled “Choose Local Products for Christmas. And All Year Round,” began on December 17, 2024, and will run until March 1, 2025.
The campaign aims to support local producers and boost the national economy by promoting Moldovan agricultural and food products. Given that, according to the National Bureau of Statistics, total agricultural production in households across all categories decreased by 6.8% in January-September 2024 compared to the previous year, it is crucial to back local farmers and producers.
The central message of the campaign encourages consumers to choose local products for Christmas and beyond: “Choose Local Products for Christmas. And All Year Round.” Every purchase helps develop rural communities and strengthens the local economy.
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The campaign’s activities include:
- Online Promotion: The Ministry’s official Facebook page will post themed content, stories from local producers, traditional recipes, and interactive contests for consumers.
- Local Events: Christmas fairs and markets will be organized in major cities, where local producers can sell their products directly to consumers.
- Encouraging Partnerships: The campaign will work with retail networks and opinion leaders to highlight and promote local products.
The benefits of choosing local products include:
- Freshness and Quality: Local products reach consumers faster, preserving their nutrients and authentic taste.
- Supporting the Local Economy: Every MDL spent on local products helps create and sustain jobs in rural communities.
- Reducing Environmental Impact: Purchasing local products reduces carbon emissions linked to long-distance transportation.
The Ministry of Agriculture encourages all citizens to actively participate in the campaign by choosing local products for both festive and everyday meals, supporting sustainable agricultural growth and the national economy.
