After returning from the United States, Vladimir and Veaceslav Vedrasco launched Frudova, a family-owned grape production business in Ialoveni. With backing from the Moldovan government, the entrepreneurs combined international experience with local tradition to build a modern and sustainable agricultural venture.
Vladimir Vedrasco admitted he was initially skeptical about starting a business in Moldova.
“I thought it was pointless—small country, small market, small opportunities. But living in the U.S. changed my view. Small markets can offer big opportunities,” he said, Moldpres reports.
He emphasized that while he never believed the government was obligated to help businesses, supportive policies and financial incentives can provide the necessary momentum to launch an idea.
“The state’s role is to ensure fair laws, a transparent business environment, and favorable import/export conditions. But when the government also offers support programs, that’s not just help—it’s motivation,” he added.
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Family ties ultimately drew the brothers home.
“Our parents and family were the key reasons for returning,” said Vladimir. “In 2017, my brother and I came back and began doing what we were doing in America. We gave our business a name, created a brand identity, and focused on product packaging—something often missing in Moldova. That’s how Frudova was born.”
Veaceslav Vedrasco highlighted the crucial role played by the Agency for Intervention and Payments in Agriculture (AIPA).
“This is a family business, and we found a common vision. Today, we have a modern automated irrigation system and the only anti-frost system of its kind in Moldova. All our energy comes from solar panels installed with state subsidies. We are truly grateful to AIPA,” he stated.
The Vedrasco brothers say Moldovan products now enjoy growing recognition across the European Union.
“It’s easier than ever to say you’re from Moldova and produce fruits,” said Vladimir. “Our country is building a solid reputation in the EU. We have honest, hardworking people, and our products reflect care and identity. I believe in Moldova’s future. If you have an idea, try it. Now or never.”
He also pointed out that while Western countries rely on investors to fund businesses, Moldova’s state-driven support system is a game-changer for local entrepreneurs.
“What the state has done through subsidies and programs has revolutionized agriculture,” he said.
Prime Minister Dorin Recean praised the brothers’ efforts, calling them a model for building a business at home.
“Vladimir and Veaceslav Vedrasco are developing a remarkable family business in Ialoveni—Frudova. They’ve embraced innovation in agriculture and, with government support, implemented automated irrigation, anti-frost protection, and a 100% renewable energy system. They are proof that success is possible right here in Moldova. We wish them global recognition and thank them for showing that Moldova can,” the Prime Minister said.
In the 2023–2024 season, Moldova exported 85,000 tons of table grapes to 33 countries. The national goal remains to surpass 100,000 tons annually—a target actively supported by both authorities and producers.
Currently, Moldova cultivates approximately 120,000 hectares of vineyards, confirming its long-standing tradition and potential in the grape-growing sector.