Moldova – a sustainable and emerging tourist destination in Germany and Austria

The Republic of Moldova is becoming an increasingly well-known tourist destination internationally, aligning itself with the principles of sustainability, digitization, and resilience promoted by the World Tourism Organization. This March, the Moldovan delegation participated with a country stand in two exhibitions of international importance for the tourism industry: ITB Berlin (March 7-9) and Ferien Messe Wien (March 16-19).

During the exhibitions, representatives of the private sector of the tourism industry, the Ministry of Culture and the National Association for Inbound and Domestic Tourism of Moldova presented the tourist routes and attractions of our country, offering visitors the opportunity to take virtual tours, taste Moldovan Wine and get familiar with national traditions and culture.

During the exhibitions, a series of new business contacts were established and conversations were held with prominent foreign companies, which showed interest in our country as a tourist destination.

“It is the first time after a 3-year break when Moldova returns with a country stand at this exhibition. With the active participation of tourism operators, this year’s delegation actively promoted our country as a destination that can offer unique cultural experiences, combined with enogastronomic elements, authentic traditions, history, hiking itineraries on undiscovered paths – curious elements for tourists Germans”, said the Minister of Culture, Sergiu Prodan, who was present at the exhibition in Berlin.

At the invitation of the Ambassador of the Republic of Moldova to the Federal Republic of Germany, Aureliu Ciocoi, Moldovan representatives participated in the “Danube Salon”, which, this year, was dedicated to the current challenges in the region, caused by Russia’s war of aggression against Ukraine.

During the event, the importance of Moldova as an EU partner was discussed, but also the people of Moldova, who demonstrated how hospitable our country is.


On the second day of the exhibition, the cross-border project “HERIPRENEURSHIP” and the cultural route created within the pilot project implemented in the Republic of Moldova were presented. The route puts the basic emphasis on the UNESCO intangible heritage “Traditional bark-making techniques in Romania and the Republic of Moldova”.

During the Ferien Messe in Vienna 2023, the Republic of Moldova was represented by 6 tour operators. Visitors to the stand got acquainted with the updated offer regarding the cost of tour packages in the Republic of Moldova for this season and obtained information about the 2023 cultural-tourist Events Agenda, business forums, contact details to obtain offers in the future, etc.

At the same time, the national tourist portals,, and the recently launched Smart Guide application were promoted, being the first source of information for people who choose to visit Moldova.

“More and more tourists are looking for truthful and up-to-date information sources, for this reason, we continue to improve the content available on the country website. At the moment, this is one of the basic resources consulted by visitors, as it contains information about tourist destinations, but also current information about the geopolitical situation”, said ANTRIM’s executive director, Elena Stepanov.

The Ambassador of the Republic of Moldova in Austria, Mihaela Mocanu, together with the team of the diplomatic mission, visited the Moldova stand, welcoming the initiative to present our country as an authentic tourist destination on the Austrian market.

The presence of the Moldovan stands in Berlin and Vienna was organized by the Ministry of Culture and ANTRIM, with the strategic support of the Moldovan Rural Competitiveness and Resilience Project funded by USAID Moldova.

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