USAID has unveiled the Wine Export Promotion Grants Program, aimed at supporting wine producers in the country to diversify their export markets, achieve sustainable growth, and strengthen Moldova’s position in the global wine industry. The grant program aims to further enhance and consolidate the significant progress made by Moldova’s wine industry over the past decade.
As part of the USAID Moldova Competitiveness and Rural Resilience Project (PCRR), the Wine Export Promotion Grants Program boasts a total budget of 13,000,000 MDL. Its primary goal is to stimulate sales and the diversification of high-quality wine exports by promoting access to non-traditional markets with high added value. By providing support for marketing and promotional activities, the program aims to build a positive image of Moldovan wine in these markets.
Moldovan wine exporters can apply for grants of up to 1 million MDL per company, depending on the scale of their business. Eligibility criteria, project selection, and evaluation will be taken into consideration in a competitive process, with an estimated 20 companies in the wine industry expected to benefit from non-repayable financial support.
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The official launch event is scheduled for July 20, 2023, at the Mediacor headquarters. All wine exporters interested in participating are encouraged to attend and seize this opportunity to obtain non-repayable financial support for the development and promotion of Moldovan wines in international markets.
The deadline for the Wine Export Promotion Grants Program is November 30 of this year, with subsequent application submission periods on July 31, September 29, and November 30, 2023.
The USAID initiative underscores the organization’s commitment to supporting the growth and competitiveness of Moldova’s wine sector, which has been flourishing over the past decade. By assisting wine producers in accessing new markets and promoting their products internationally, the program aims to propel Moldovan wine to new heights of success on the global stage.
The Republic of Moldova boasts a rich and diverse winemaking tradition, and the Wine Export Promotion Grants Program presents an invaluable opportunity for local wineries to expand their reach, increase their exports, and further establish Moldova as a reputable player in the global wine market. With the support of USAID and the potential financial boost from the grant program, Moldovan wine exporters are poised to make a lasting impression on wine enthusiasts worldwide.